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Unusual Places for Gardens

Springtime is certainly a wonderful time of year. From the extra-fragrant whiffs around every corner to the sudden increased numbers in the bird chorus, it’s hard to stay inside and miss the unfolding of a new season. The warming weather is my queue to get outside and into some potting soil.

Last year, I started a mini container garden that provided me with endless hours of enjoyment. I find that simply sitting outside and pruning a potted plant or two can provide a great space for many activities from meditation to a nice spot to eat dinner and reflect on the day.

A few weeks ago, I picked up several new plants to spruce up my collection of the winter-worn plants that somehow didn’t make it inside during the cold. My garden gnome Alice stays on guard while I’m away, but I’m not sure how attentive he is. Here’s a picture of my “Top Step” Garden, showing that you can have garden anywhere there’s sun light access!

Two books I’ve recently bought are showing me the possibilities beyond container gardens, even about gardening on the roof! Planting Green Roofs and Living Walls by Nigel Dunnett and Noel Kingsbury is a fascinating guide to the whys and the hows of planting sustainable gardens in unlikely places. Check out this read for rooftop greening options that provide better drainage, insulation, and a better overall use of our planet’s resources.

Garden Stone: Creative Landscaping with Plants and Stone by Barbara Pleasant has gotten me thinking about other aspects of garden design. She provides several great ideas of blending various plants and stones throughout the garden to create a sense of balanced energy.

Drop by our store to see our great selection of gardening books from Southern gardening to floral arrangements and DIY backyard spaces!

-Peyton

Springtime is certainly a wonderful time of year. From the extra-fragrant whiffs around every corner to the sudden increased numbers in the bird chorus, it’s hard to stay inside and miss the unfolding of a new season. The warming weather is my queue to get outside and into some potting soil. Last year, I started a mini container garden that provided me with endless hours of enjoyment. I find that simply sitting outside and pruning a potted plant or two can provide a great space for many activities from meditation to a nice spot to eat dinner and reflect on the day.

A few weeks ago, I picked up several new plants to spruce up my collection of the winter-worn plants that somehow didn’t make it inside during the cold. My garden gnome Alice stays on guard while I’m away, but I’m not sure how attentive he is. Here’s a picture of my “Top Step” Garden, showing that you can have garden anywhere there’s sun light access!

Two books I’ve recently bought are showing me the possibilities beyond container gardens, even about gardening on the roof! Planting Green Roofs and Living Walls by Nigel Dunnett and Noel Kingsbury is a fascinating guide to the whys and the hows of planting sustainable gardens in unlikely places. Check out this read for rooftop greening options that provide better drainage, insulation, and a better overall use of our planet’s resources. Garden Stone: Creative Landscaping with Plants and Stone by Barbara Pleasant has gotten me thinking about other aspects of garden design. She provides several great ideas of blending various plants and stones throughout the garden to create a sense of balanced energy.

 

Drop by our store to see our great selection of gardening books from Southern gardening to floral arrangements and DIY backyard spaces!

 

Springtime is certainly a wonderful time of year. From the extra-fragrant whiffs around every corner to the sudden increased numbers in the bird chorus, it’s hard to stay inside and miss the unfolding of a new season. The warming weather is my queue to get outside and into some potting soil. Last year, I started a mini container garden that provided me with endless hours of enjoyment. I find that simply sitting outside and pruning a potted plant or two can provide a great space for many activities from meditation to a nice spot to eat dinner and reflect on the day.

 

A few weeks ago, I picked up several new plants to spruce up my collection of the winter-worn plants that somehow didn’t make it inside during the cold. My garden gnome Alice stays on guard while I’m away, but I’m not sure how attentive he is. Here’s a picture of my “Top Step” Garden, showing that you can have garden anywhere there’s sun light access!

 

Two books I’ve recently bought are showing me the possibilities beyond container gardens, even about gardening on the roof! Planting Green Roofs and Living Walls by Nigel Dunnett and Noel Kingsbury is a fascinating guide to the whys and the hows of planting sustainable gardens in unlikely places. Check out this read for rooftop greening options that provide better drainage, insulation, and a better overall use of our planet’s resources. Garden Stone: Creative Landscaping with Plants and Stone by Barbara Pleasant has gotten me thinking about other aspects of garden design. She provides several great ideas of blending various plants and stones throughout the garden to create a sense of balanced energy.

 

 

 

Drop by our store to see our great selection of gardening books from Southern gardening to floral arrangements and DIY backyard spaces!Springtime is certainly a wonderful time of year. From the extra-fragrant whiffs around every corner to the sudden increased numbers in the bird chorus, it’s hard to stay inside and miss the unfolding of a new season. The warming weather is my queue to get outside and into some potting soil. Last year, I started a mini container garden that provided me with endless hours of enjoyment. I find that simply sitting outside and pruning a potted plant or two can provide a great space for many activities from meditation to a nice spot to eat dinner and reflect on the day. A few weeks ago, I picked up several new plants to spruce up my collection of the winter-worn plants that somehow didn’t make it inside during the cold. My garden gnome Alice stays on guard while I’m away, but I’m not sure how attentive he is. Here’s a picture of my “Top Step” Garden, showing that you can have garden anywhere there’s sun light access! Two books I’ve recently bought are showing me the possibilities beyond container gardens, even about gardening on the roof! Planting Green Roofs and Living Walls by Nigel Dunnett and Noel Kingsbury is a fascinating guide to the whys and the hows of planting sustainable gardens in unlikely places. Check out this read for rooftop greening options that provide better drainage, insulation, and a better overall use of our planet’s resources. Garden Stone: Creative Landscaping with Plants and Stone by Barbara Pleasant has gotten me thinking about other aspects of garden design. She provides several great ideas of blending various plants and stones throughout the garden to create a sense of balanced energy. Drop by our store to see our great selection of gardening books from Southern gardening to floral arrangements and DIY backyard spaces!

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Jim Shepard’s You Think That’s Bad: The Story Behind the Pick

 

Q: You published your first book, Flights, in 1983. Over twenty years later, how do you think you have changed as a writer? Do you feel that your voice or process has changed or progressed at all?

A: Ha! I love that “at all.” Now I’m demoralized. I think I’ve gotten significantly more ambitious, and wilder with my subject matter.

The above quotes are taken from Knopf’s Q & A series, specifically from a recent conversation they had with Jim Shepard about the release of his latest collection of short stories You Think That’s Bad. This book is Shepard’s fourth collection of short stories (he has also written six novels), and our May First Editions Club pick.

While I can’t personally speak for the ambition and wildness in Shepard’s earlier work, this new collection is certainly ambitious. Several of us Lemurians were reading You Think That’s Bad while debating May’s FEC pick, and though none of us had the same opinion on the stories, we could all definitely agree that they were unlike anything we’d read before.  Don’t be intimidated by this fact though–Shepard’s collection is fun, and it’s so exciting for us Lemurians to encounter something we haven’t seen before.

The New York Times recently hailed Shepard as the “master of the historical short story,” and I think that’s a perfect title for him. Many of the stories in You Think That’s Bad are based on the lives of real historical figures including Freya Stark (a British travel writer most well known for being the first Western woman to travel through the Arabian deserts), Eiji Tsuburaya (the special effects director for many Japanese sci-fi films, including Godzilla), and Gilles de Rais (Breton knight, companion-in-arms to Joan of Arc, and serial killer who targeted young boys). Many of Shepard’s stories are “research dependent” (another NY Times comment), making the collection not a pure escapism read, but should you be willing to do the work, you will be rewarded. It’s worth it to see Shepard’s mastery in play and perhaps you’ll even learn a little bit of history while you’re at it.

Going back to that interview question, I don’t think Shepard should feel demoralized at all. He’s quite a talent, and I personally cannot wait to meet Mr. Shepard and ask him more about his writing style and topic choices in person. I feel sure that it will be a fascinating discussion.

Jim Shepard’s third story collection, Like You’d Understand, Anyway, was a finalist for the National Book Award and won The Story Prize.  Project X won the 2005 Library of Congress/Massachusetts Book Award for Fiction, as well as the ALEX Award from the American Library Association.

His short fiction has appeared in, among other magazines, Harper’s, McSweeney’s, The Paris Review, The Atlantic Monthly, Esquire, DoubleTake, the New Yorker, Granta, Zoetrope: All-Story, and Playboy, and he was a columnist on film for the magazine The Believer.   Four of his stories have been chosen for the Best American Short Stories, and one for a Pushcart Prize.  He teaches at Williams College and in the Warren Wilson MFA program, and lives in Williamstown with his wife Karen Shepard, his three children, and two beagles. (Bio Source: http://jimshepard.wordpress.com/)

-Kaycie

Jim Shepard will be here on Monday, May 2, 2011.

The signing will be at 5pm and the reading at 5:30.

You Think That’s Bad is published by Knopf with a first printing of 30,000.

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Bookstore Keys: Barnes & Noble Bankrupt?

Street.com published an eye-popping article today for anybody with an interest in the tumultuous book market.

The headline reads: Barnes & Noble to Go Bankrupt Next, Poll Says

Source: Bankruptcy Scores: 20 Riskiest Retailers

We’ve watched B & N stock lose close to half its market value over the past 12 months and it remains the company no one wants to buy. But bankrupt? Here’s the scoop from The Street.

Street.com has analyzed retailers using the 1968 Altman Z-score, a formula which has shown to be 72% accurate in predicting bankruptcy within 2 years. Twenty retailers, one of them B & N, were found to be in the danger zone for bankruptcy.

Then Street.com polled its readers with this question: Which retailer (out of the 20 retailers) do you think is most likely to file for bankruptcy?

Barnes and Noble won the prize with 31% of the votes. The poll also showed that readers did not think that Barnes & Noble’s great hope, The Nook, would be enough to ward off bankruptcy.

Click here to read the full article. You can also learn about some of the other 20 retailers who were in the the Altman zone for bankruptcy here.

The Bookstore Key Series on Changes in the Book Industry

Decluttering the Book Market: Ads on the latest Kindle (April 14) Independents on the Exposed End of the Titantic? (April 6th) Border’s Bonuses (March 30) The Experience of Holding a Book (March15) Finding “Deep Time” in a Bookstore (March 8th) Reading The New Rules of Retail by Lewis & Dart (March 3) The Future Price of the Physical Book (Feb 18) Borders Declares Bankruptcy (Feb 16) How Great Things Happen at Lemuria (Feb 8th) The Jackson Area Book Market (Jan 25) What’s in Store for Local Bookselling Markets? (Jan 18) Selling Books Is a People Business (Jan 14) A Shift in Southern Bookselling? (Jan 13) The Changing Book Industry (Jan 11)

<a href=”http://blog.lemuriabooks.com/2011/04/bookstore-keys-decluttering-the-book-market/”>Decluttering the Book Market: Ads on the latest Kindle</a> (April 14)<a href=”http://blog.lemuriabooks.com/2011/04/bookstore-keys-independents-on-the-exposed-end-of-the-titanic/”> Independents on the Exposed End of the Titantic?</a> (April 6th) <a href=”http://blog.lemuriabooks.com/2011/03/bookstore-keys-borders-bonuses/”>Border’s Bonuses</a> (March 30) <a href=”http://blog.lemuriabooks.com/2011/03/bookstore-keys-finding-deep-time-in-a-bookstore/”>The Experience of Holding a Book</a> (March15) <a href=”http://blog.lemuriabooks.com/2011/03/bookstore-keys-finding-deep-time-in-a-bookstore/”>Finding “Deep Time” in a Bookstore</a> (March 8th) <a href=”http://blog.lemuriabooks.com/2011/03/bookstore-keys-reading-the-new-rules-of-retail-by-robin-lewis-michael-dart/”>Reading The New Rules of Retail by Lewis &amp; Dart</a> (March 3)<a href=”http://blog.lemuriabooks.com/2011/02/bookstore-keys-the-future-price-of-physical-books/”> The Future Price of the Physical Book</a> (Feb 18)<a href=”http://blog.lemuriabooks.com/2011/02/borders-declares-bankruptcy/”> Borders Declares Bankruptcy</a> (Feb 16)<a href=”http://blog.lemuriabooks.com/2011/02/bookstore-keys-how-great-things-happen-at-lemuria/”> How Great Things Happen at Lemuria</a> (Feb 8th)<a href=”http://blog.lemuriabooks.com/2011/01/bookstore-keys-the-jackson-book-market/”> The Jackson Area Book Market</a> (Jan 25)<a href=”http://blog.lemuriabooks.com/2011/01/bookstore-keys-whats-in-store-for-local-bookselling-markets/”> What’s in Store for Local Bookselling Markets?</a> (Jan 18)<a href=”http://blog.lemuriabooks.com/2011/01/bookstore-keys-selling-books-is-a-people-business/”> Selling Books Is a People Business</a> (Jan 14)<a href=”http://blog.lemuriabooks.com/2011/01/bookstore-keys-a-shift-in-southern-bookselling/”> A Shift in Southern Bookselling?</a> (Jan 13)<a href=”http://blog.lemuriabooks.com/2011/01/bookstore-keys-the-changing-book-industry/”> The Changing Book Industry</a> (Jan 11)
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It’s not your typical day at Lemuria: Panther Tract is coming.

This evening come to Lemuria for an unusual diversion.

The Book: Panther Tract is about efforts to control the population of the wild hog in Mississippi. Published by University Press of Mississippi, the photography is beautiful and the stories have been collected from boar hunters across Mississippi and beyond. Chef John Folse has also contributed his best recipes.

Visit with some of the many story contributors in full hunting attire, the owner of Panther Tract, Howard Brent (left), and the photographer Melody Golding.

Some of the diversions will include a movie, beer, maybe some music, two wild boar heads, and a few hard working hog dogs.

If you’re not familiar to the lifestyle of hunting, you might ask as Hank Burdine did in the introduction to Panther Tract:

“Why do we hunt the wild boar when we can go to Kroger and buy all the bacon and hams we want?”

Come on over this evening and get the stories! It all starts at 5:00.

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Greg Iles visits Lemuria

Lemurians were elevated Monday as Greg Iles came to visit us.

I’m happy to report our time together was like old times, yakking about books and the current book business confusion. Just out of the hospital after a car wreck, Greg is back but he’s got a tough row to hoe this spring sportin’ around his ole self physically. When it comes to his own books, he was juiced about giving his fans two new books due out in 2012. Though most importantly, the joy of being alive radiated off his being.

The curtain was opened yesterday on Greg’s health. He is alive with desire and Lemurians were overjoyed and inspired  by his presence of will. Now is the time for good words and good thoughts from his readers he’s touched. Feel free to share your love and care with a message to cheer him onward: giles34@gmail.com

Lemuria is overjoyed to lead this charge of support for Greg.

Man-o-man I can’t tell you the joy I felt when I saw the smile on Greg’s face as he looked around and talked books in our bookstore.

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once upon a paper doll

one day violaine was reading her favorite author (edgar allan poe, of course) in her usual hangout deep in the woods when a handsome transient appeared on the path and asked her if she know where to find adventure and maybe some coffee and a piece of pie.  “my friend and i,” he said, gesturing to hedgie the hedgehog was was standing next to him still glowing from the excitement of leaving his native milkland, “have just, er, hopped off a train a mile or so from here.  we were in danger of being discovered as stowaways and thought it’d be better to avoid trouble.”

still stunned by their appearance in her secret reading spot, violaine only managed to say, “if you’re looking for something fun or whatever, i heard there’s a circus five miles or so from here.  just follow that path through the forest and you will find your way.”

and so tom and hedgie follow the path and find a small village where they encounter alice who is on her way to bring some “beautiful soup” to her mad lover (some know him as the mad hatter, but he’s not really all that mad).  she tells tom that he is indeed going in the right direction.  “keep following this road and about 2.5 miles west of here you will find your way.”

and precisely 2.5 miles west of alice’s front doorstep, tom and hedgie find huxter’s amazing traveling carnival.  they meet hazel and olive (conjoined twins, stars of the show, and both “dazzling dancers”) and boris the bear, who works as the musical accompaniment to hazel and olive’s act.  boris has recently found himself in need of a banjo player.

luckily for boris, tom has brought his banjo along; so perhaps the vagabond and his hedgehog sidekick have found a home at last…

the end (for now).

***some details and all dolls from the imagination of emily winfield martin and her book the black apple’s paper doll primer.  story from the minds of kaycie hall and zita white.  scenes conglomerated by zita white.

by Zita

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Younger Next Year by Chris Crowley and Henry S. Lodge, M.D.

younger next year for menBefore the great recession, around 2005, I was recently divorced and working on figuring out my retirement plans. I was meeting with my bank pals, Stan and John. During the process I was asked “How far out do you want to plan?” My answer was “Until I’m a hundred years old. I’m going to try to live to a hundred.” Stan, who is around forty, replied that an older guy in his sixties had suggested Chris Crowley’s Younger Next Year.

Being 55 and struggling with severe lifestyle adjustment, I absorbed Younger Next Year. This book provides a fine and practical study about conscious aging, as well as tips for creating a fun and self-aware lifestyle. Taking charge of your body leads you to take charge of your life. You choose your state of health.

Author Chris Crowley pulls no punches; you have to connect to yourself and commit to doing what you need to do to take care of your health. Chris’s point is that we have to learn to take care of ourselves, and exercise is the only way to engage your brain and physical body. If you do it you will get younger. Through work and routine, we can resist old age.

Chris states that we need to exercise six days a week (with aerobic exercise at least four days) for the rest of our lives. There are no negotiations on this until you die. Make being healthy your new job. Have a schedule and exercise until you sweat. This creates circulation, which more than any other single thing is the key to health. After fifty, exercise is not an option; you have to exercise or you just get old. By exercising and paying attention to what you eat and drink (alcohol is my guilty pleasure) you slow up the slippery slope to an unhealthy death.

Separate chapters by Chris and Henry (his doctor) help us understand the meanings of these truths. Becoming aware of our health is the first stage of having more physical happiness. Our awareness that we are working to control our health fate is important. We are taking charge and doing our part to decrease the needs of entitlement health demands, which our country can’t seem to afford or be realistic about.

younger next year for womenTrust me, this is a good book. Reflecting back to Stan’s suggestion–I thank him, too. Reading Chris’s book made me a happier and healthier sixty-year-old guy. Forty years to go until my one hundred! I look forward to Chris’s update, which I hope he will write as he turns 80.

Crowley and Lodge have also written Younger Next Year for Women.

See Chris Crowley’s newest book Thinner This Year: A Diet and Exercise Program for Living Strong, Fit, and Sexy written with nutritionist Dr. Jan Sacheck.

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Gothic Literature, alive and well.

Lately I’ve found myself drawn to contemporary novels of the gothic nature, so my plan for this blog is to share some of those with you.  In my opinion there’s just something wonderful about curling up in bed at night, reading by a single lamplight (or a candle if you really want to go that extra mile for ambiance), and getting goosebumps from a suspenseful story.

Here are a few that, to my delight, have been dangerously close to giving me eerie dreams:

1. Rebecca by Daphne du Maurier

“Last night I dreamt I went to Manderly again.”

And so I did. I haven’t read this book since I was in eighth grade (I can tell because of the scribbles and underlined words in my old copy), and re-reading it at 22 years old I found that I still loved it.  It follows the story of the second Mrs. de Winter, a young woman who, after a very short courtship, marries the charming Maxim de Winter of the grand Cornish estate Manderly.  Sounds too good to be true, and so it is.  Mrs. de Winter finds that Manderly is haunted by her predecessor Rebecca, Maxim’s beautiful first wife.  Creepiest of all is Mrs. Danvers, the housekeeper, who keeps the house running exactly as Rebecca had when she was alive.  Danvers even keeps Rebecca’s rooms aired and her favorite pajamas laid out for her each night.  Things are not, however, always as they seem, and this book certainly keeps you in suspense about what’s really going on at Manderly.

Fun fact: The 1940 film adaptation of this novel was directed by Alfred Hitchcock and won the Academy Award for Best Picture.  I certainly recommend that you watch it after reading the book.

2. We Have Always Lived in the Castle by Shirley Jackson

I’ve mentioned this book on the Lemuria blog before (see that mention here), but I couldn’t leave it off this list. We Have Always Lived in the Castle is a twisted, creepy little tale about Merricat and Constance, two sisters living alone in their family’s dilapidated mansion. I don’t want to give away much but let’s just say that the rest of the family died from arsenic poisoning and the people of the nearby village hate Merricat and Constance. Things get strange, and it’s hard to say who is more frightening…Merricat and Constance or the village people.

3. The Thirteenth Tale by Diane Setterfield

I’ve wanted to read this book for quite some time, and I’m happy that it finally found its way to my bookshelf and then my bedside table. The story was much darker, and well, scarier, than I’d expected. I actually thought it might give me a few nightmares (but I think stayed up too late reading to have or remember any dreams).  Margaret Lea, our narrator, is a lover of the classics, so it’s quite a surprise to her when she gets a letter from contemporary writing sensation Vida Winter.  The letter is a summons to the author’s home, an invitation to write Miss Winter’s biography. It should be noted that Vida Winter is famous for not only her many novels and short stories, but also for her habit of lying to all journalists who venture to ask her about her personal life. The story she tells Margaret about her childhood at a place called Angelfield is chilling and the reader almost hopes that she’s spinning yet another lie.

The Thirteenth Tale is full of  literary references and tie-ins to Victorian gothic classics like Wuthering Heights, Jane Eyre, and The Turn of the Screw. Setterfield does a great job of making these classic tales foreshadow and reflect on bits of Vida Winter’s story.

So there you have it, the books that have been haunting my bedside table as of late.  If anyone has anything spooky to recommend, I’d be happy to hear about it.  -Kaycie

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22 Britannia Road by Amanda Hodgkinson

A few months ago our Penguin rep handed me a book that I ended up devouring over the next weekend: 22 Britannia Road by Amanda Hodgkinson. I have been waiting and waiting on the pub date, which is almost here! Attention literary readers, especially those who loved The Invisible Bridge and The Glass Room, for you all are in for another real treat!

Set in Poland during WWII and then after the war in an English shipping village, 22 Britannia Road cries out for recognition of the devastating and long lasting effects upon a war torn country and its inhabitants, especially those women and children who were left behind as their young husbands patriotically fled to be war heroes.

Rather than suffering another deplorable personal episode with a German soldier, beautiful Silvana grabs her young son and flees to the Polish countryside where they learn to live as peasants and find their food and shelter in the forests. As the narrator develops the twists and turns of the years in which they live in the wild, the reader wonders if they will actually get out alive. Of course, they do,or the story would have ended, but Silvana and her, almost feral, young son have been altered permanently, especially emotionally and psychologically.

Jump forward to the end of the war when Silvana and seven year old Aurek arrive in England, met at the train station by her husband, Janusz, who did remarkably survive the war, and has been living at 22 Britannia Road for some time hoping to get his wife and son back from Poland.

Building upon a long ago memory of  a special love before the war, the small family tries to reattach the emotional bonds, often failing miserably. When a third party enters the mix, sparks fly, but the “fire” comes when the truth about the young son emerges. The deep kept secret has all along been known by the reader, but watching how it plays out with the husband makes this novel all the more enticing and charismatic.

A debut novel, 22 Britannia Road will make waves, I predict. Authored by a young English woman born in Burnham-on-Sea,  the fast moving novel captures the emotions and personalities of each character beautifully. Amanda Hodgkinson, who currently lives with her husband and daughters in a farmhouse in southern France, will be receiving awards, I’m sure, for this splendid novel. She received her MA in creative writing from the University of East Anglia.

22 Britannia Road goes on sale Thursday, April 18th.  -Nan

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The Extra 2%

My plan for this post was to cover as many of the new baseball books as possible, as I’ve done the last few Aprils. But this year, as I was reading and preparing, I realized that one book stood out and deserved to be discussed in greater detail. So the revised plan is cover that book here, and then in a week or two, I’ll write a seperate post covering the other new baseball books.

The Extra 2% by Jonah Keri

An over-zealous blurb or comparison is a dangerous thing. I’d read a lot of advance praise about Jonah Keri’s The Extra 2%, but when it arrived with not one but two Moneyball mentions on the back cover, I was worried. Michael Lewis’s book was so influential and so eclipsed the boundaries of the baseball book and business book genres that any comparison seems risky at best. On the other hand, it’s probably inevitable that any new baseball/business books will garner Moneyball comparisons, so at this point it’s probably best to just ignore them and evaluate the book on its own merits (if you’re interested, you can read my blog on Moneyball here).

The Extra 2% stands up just fine on its own, so its a bit of shame that, on the surface, it follows the Moneyball formula so closely – it is, after all, the story of how a small-market baseball franchise has challenged the status quo and competed with big market teams by applying unconventional strategies and creative solutions. The similarities really end there, however. Moneyball really centered around Billy Beane and his approach to player evaluation, and the rise of statistical analysis instead of traditional scouting. The Extra 2% is much broader – Keri covers the history of the Tampa Bay (Devil) Rays, the new ownership, the general manager, the players – really, every aspect of the organization. He looks at both the on-field turnaround as well as the business decisions by the new owners to build a fan base in Tampa/St. Petersburg. All these little decisions, the cumulative advantage built on doing just a bit more in every part of the business and the game – that’s the extra 2%.

More importantly, though, Keri is careful to distinguish between the current success of the Rays and the possibility of future continued success – when unconventional strategies work, they remain unconventional for only so long, and pretty soon the rest of the league (or most of it, anyway) has caught up. The Rays will have to be one step ahead of the Red Sox and Yankees off the field just to keep pace with them on the field. The MLB revenue-sharing policies help small-market teams to some degree, but unfortunately they also disincentivize growth and competitive effort on the part of small-market teams. How (and if) the Rays will continue to compete with the big market teams remains to be seen.

I also appreciated the balanced examination of the decisions made by the previous management compared to the current management of the (Devil) Rays. Not every decision made by the previous group was terrible – some of the players acquired and developed during that period made major contributions to the AL East-title winning Rays teams. Nor has the new ownership batted 1.000 on their strategies. But the difference isn’t simply in degrees of success – it’s the difference between a management group that vacillated between conflicting goals, and a management group that is committed to a plan, committed to follow the steps to rebuilding the franchise (and taking their lumps in the meantime).

If there’s a flaw in The Extra 2%, it’s that it lacks a central character that ties the story together. With the possible exception of manager Joe Maddon, none of the figures in the book are particularly intriguing or charismatic – they seem like guys you might want managing your retirement fund, but not someone you’d invite to your barbecue. It’s hard to blame the writer for this, however – people are who they are, and the story of the Rays’ success really is the story of a team, not a single charismatic figure.

In the end, The Extra 2% rightly deserves its own place in the library of baseball books, and it is my favorite new baseball book this year. I’ll cover some of the other new baseball books in a week or two — there are some excellent runner-ups this year.

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