Real-Time Marketing and PR: How to Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now by David Meerman Scott
John Wiley Publishing (November 2010)
As we seem to be coming out of the tough last two years, it’s obvious that doing business will be different than before the recession. Marketing appears to be going through a major overhaul. The new rules are being formed in the present tense. Not only are our businesses changing rapidly, new customer habits are being formed daily with the increase of constant information access. Real-time marketing is about connecting with your customers and speeding up your marketing.
We know customers want immediate thoughtful information and response. They want quick recognition and satisfaction for their effort and action. Lemuria is trying to react immediately to help service your reading needs. With our Facebook and blog work, we are striving for more real time communication.
Most small businesses are not set up to respond to opportunities in real time, thus wasting customer reaction time. We are interested in using our web services to figure out how you are responding to Lemuria in the instant and reacting to your response.
Real-time marketing is a mindset we are trying to learn about. Scott’s very new book has given me many fresh ideas–more ways to enhance our Lemuria experience, and enlarging what we can do beyond the brick and mortar tools.
We are Jackson’s real bookstore; however, if you don’t live close by, we want to connect with you as if you had just walked into Lemuria to browse and talk books. We are striving to offer more convenience than we have ever been able to in the past.
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