Predictable Success breaks down the business journey. Beginning with the early struggles of a business, the fun of fast growth and early success, reaching a plateau at status quo. Hopefully, you don’t find yourself in a rut filled with growing problems and the final big question: Could this could be the end?

It’s not easy to clearly recall my early business inclinations 35 years ago. Struggles long past flash by mixed with memories of “light bulb” moments–but it’s just too long ago to remember it all.

Both my children started new businesses in 2010.

My daughter Saramel has partnered with an early stage art gallery called SCOOP while my son Austin has partnered to launch Mississippi’s first legal distillery Cathead Vodka. I started reading Predictable Success to help me be more aware in offering helpful advice–if I were asked.

To my surprise, midway through the book, I was put in a Lemuria trance. I began to relive and reflect, especially on the grinding “treadmill” and the haunting “Big Rut” stages my business has progressed in and out of. Readdressing these times could be very important, as it seems a hazardous journey is upon us now. Every decision seems important in the book business of 2011.

Nevertheless, this year could be a great time to start a business and follow your dream. Opportunities abound, and our country needs small business more than ever. The unknown is waiting and it seems change is taking place in every aspect of business.

Predictable Success gives a clear grasp of ways to figure your own business place and evolution helping you know what to look for. Being very clear, the author presents ideas and examples that hypnotize the reader to search out the flaws in their own work. Any new business person would benefit from reading about McKeown’s experience of predicting success and understanding problems.

As my industry changes, the 2011 rules of success no one seems to know. Big ideas of e-book mania appear catastrophic to real book readers. However, I see this as an opportunity to redefine Lemuria as a better bookstore by readdressing my traps of the past. Applying McKeown’s understanding as a tool, I will try to not make the same mistakes again.

Whether you are thinking of starting your own business or feel the overwhelming challenge of staying afloat in a thunderstorm of change, reading Predictable Success will shed light onto your path.

Increasing awareness as your business journeys through these stages is a constant challenge at every moment. With awareness, creativity has the chance to emerge, giving advice for adjustment at all business growth and decline stages.

Predictable Success: Getting Your Organization on the Growth Track–And Keeping It There by Les McKeown (Greenleaf, June 2010)

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