Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything
Doubleday (2009)
Ecological intelligence is our ability to adapt to our ecological niche. Our individual decisions reflect our understandings of organisms and their ecosystems and our capacity to deal effectively with our environment.
Goleman feels its our responsibility as consumers to make our business decisions based on full information. We have access to marketplace transparency like never before. We can inform our purchasing decisions with instant access to the product, the supplier and the price, allowing the average person to spend his or her money ethically.
Goleman’s “green” is a process not a status; he urges us to think of green as a verb, not an adjective. Furthermore, much of what “green” represents is hype and it’s our responsibility to not fall into these faddish traps set for consumers. We should understand that while much “green” tracks value added, there is also the value subtracted and its negative impacts.
Radical transparency can create a vibrant new competitive play ground. Businesses can rethink their operations and can begin to reevaluate their definition of value. Sometimes, cost and value cannot be equated. Every purchase a consumer makes reflects what that consumer values, whether it be quality, how the product was made, where the product was made, the service received in relation to the product, or where the business was located.
With this in mind, we, Lemurians, are interested in helping our readers get the right book for your reading needs. We want you to have a good book, one that does not cost you valuable reading time. Each purchase is a vote as to whether price or reading time is more valuable to the reader.
Ecological Intelligence is very broad-minded and thought-provoking with concepts that can be applied to all our individual and business environs.
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