The Referral Engine: Teaching Your Business to Market Itself
by John Jantsch
Portfolio (2010)
As I continue to read business books to help me come up with recession battling ideas for Lemuria, Referral Engine gave me plenty to think about. With the broadening of our blog and Facebook work, we are discovering new ways for our customers to have more fun in a more convenient, engaging and frequent way.
We are all overwhelmed with the stimulation of modern life. For our readers, we want to help you filter and make sense of what’s happening in the book world. We are interested in providing authentic content that educates and enhances how you choose to spend your reading time. Our customer’s relationship is determined by how much value we can offer in terms of trust and engaging content. Any business can give coupons and discounts. Through customer service, we try to demonstrate our uniqueness. We want to meet your expectations, caring more about our results than you do. Few businesses, especially small unique stores provide consistently oustanding service, but it’s the effort that’s authentic and makes the difference.
For 35 years Lemuria has cared about Jackson’s reading community. We’re not a gimmick, a formula brand or an out-of-town chain store not interested in making personal connections. Customers recognize false publicity and gimmicks when they see them. With the addition of our expanded effort on the web, we emphasize a total customer experience.
We want to make it easy for you to participate with Lemuria, helping us to define ourselves even more closely with Jackson. If you are inspired with our efforts, let your friends and family know.
Referral Engine sends a strong message that building social currency building comes from a place of giving.
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