The New Rules of Marketing and PR: How to Use Social Media , Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
John Wiley 2010 (2nd revised edition)
Lemuria ends our 35th year of business. As this year ends, we have been hammered by the recession for at least 25 months. As a result of a tough business climate, I have returned to reading more business books to help me reflect and be more creative.
The one thing that I am convinced of is that the old ways of retail merchandising will not work anymore. The book retail world will be something very different in the near future (as will most forms of business). My struggle is to adapt Lemuria so it can be ready to prosper as the recession weakens and a new reality for opportunity begins.
David Scott’s book has opened my mind to explore extensive virtual contact with my customers. Lemuria has taken ideas generated from New Rules in using our blog to add value to those who follow our work. We hope you feel more of a part of our bookstore by reading our blog and being informed through Facebook and Tweets when you cannot make it to the store. We hope our sharing through these mediums speak to you and make you want to be our customer virtually and physically.
New Rules is about representing your work and knowledge by sharing information. It’s an opportunity to let people know what has been meaningful about your efforts. It’s also about creating new ways to be more open about your services and how they compare to the competition.
If you find yourself puzzled by the new business challenge of our times, David Scott is rolling the dice with his New Rules ideas. We have only so much energy and money to use, however, we know we need to do things differently.
Reading David’s New Rules could help you light a spark on finding a new successful approach.
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