The Commitment Engine by John Jantsch, Portfolio, October 2012.

“John’s book is insanely brave and breathtakingly important. Take the time to read it slowly.”

-Seth Godin, author of Linchpin

Commitment determines the liveliness of your business. Commitment cannot be manufactured quickly. It’s not something you can talk about and bingo, it happens. Commitment must be cultivated carefully and nurtured. Commitment requires a clear understanding of your work. Understanding how commitment fits into your workplace culture and into your community determines your focus.

Real life marketing strategy is the core of what a business is. This is the way your community understands your brand. Marketing and customer service is the way your patrons receive what you offer through the effects of your work.

Jantsch’s fine book is divided into three parts:

1. The Path: Clarity

2. The Patron: Culture

3. The Promise: Community

I enjoyed Commitment Engine. While reading I reflected on Lemuria’s path. In doing so, I have become more conscious of our desired future path, a journey to be carved by Lemuria’s hard work and our customer service. We know that the only way for our customers to feel our commitment is to be fully alive in it ourselves.

Lemuria wants to engage you, our community, and help you be a part of our story. Our outreach team, Maggie, Emily and Lisa, make up our effort to go off site wherever you are. Another way we share is through our Remembering Miss Welty blog series. By sharing your story or just reading other stories, you can show our community how much Miss Welty still means to us. For 37 years, I feel like our customers have been part of our Lemuria story. However, we hope we can strengthen our relationship with our community. A total customer experience is our bookstore goal.

In conclusion, Commitment Engine helps you to review your work relationship with purpose and to readdress the meaningful ways your brand and your stories work within your community. Interwoven with clear authentic marketing and a complete brand commitment, reading Jantsch can help you define your real life strategy.

If you are interested in addressing your work commitment individually or as a business, read this book. Commitment Engine can help you understand how to challenge yourself.

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