Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
by Chris Brogan and Julien Smith
John Wiley Press (2009)
Trust agents are defined as digital natives who use the web to be genuine and humanize their business. In other words, these are people who practice humanistic psychology on the web, people who maintain a web consciousness with a constant plateau of psychology expressing honest and consistent human sales representation.
It seems that traditional advertising–giving out business cards, glad handing, or in your face selling–is old news. As consumers, we’ve been sold too much. We now want helpful information and worthwhile entertainment for our time spent. The social web has given businesses the opportunity to rehumanize. Businesses can share information without holding back knowledge and not just in an one-on-one in-store fashion. Real marketing is sharing with service, and the web offers businesses the opportunity for expanded individualization. However, I believe as marketing broadens, we will have more opportunity for creative display through our traditional advertising as well.
The mold seems to be broken and expanded. By being yourself, your own business can be enhanced by combining your whole marketing to share your core strengths, allowing you to get your message out your way.
Lemuria is stumbling along, trying to get our message to you. As we explore all the tools we can, we want you to know who we are and why we are doing our work. We want our community to be our efforts’ judge. For 35 years we’ve tried to add to the essence of Jackson and care about its readership. Using the web, we are able to expand our reach.
We think if we can add value to our community of readers, we will be a more successful bookstore. Ultimately, we hope you will be more satisfied with your reading experience.
Lemuria wants to be a helpful trust agent for your reading experience.
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