Tribes: We Need You to Lead Us

Seth Godin

Portfolio (October 21, 2008)

Seth’s new book challenges us to be leaders. He points out how the tools are there for anyone who is willing to lead.

To lead, is to challenge the system of old ways success. To do it your way, with your ideas, with your skills, keeping the genuiness of your mission forthright in your effort and consciousness. Old school techniques are not necessary to follow for success today. Following the status quo is old news. By learning to be fresh, creative and with genuine individualness, you are in a better chance of getting supporters for your mission. Seth labels these supporters, your Tribe.

This is a tight compact little book packed with suggestions of how to expand your contribution with your work and putting yourself into the position of expanding the value of work’s result. Gaining momentum faster so that your contribution can fall into place quicker and with more success.

Quick stimulis and correct marketing communication using all the modern tools open the world to the individual more than ever before, giving quicker results.

Now is the time for us to challenge ourselves to contribute more to the world and enlarge our fingerprint on it.

I consider Tribes, a fun thought stimulating book. A must for anyone in small business. Good ideas against not being stuck in your own self produced mundane business habits.

I wish I could have read this book many years ago.

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