by William C. Taylor
(Morrow, 2011)
In the mornings during this Christmas season, while working very hard, I read Practically Radical. I knew a wave was coming in my industry with the emerging e-reading devices. Book buying and book publishing appear to be going through a radical transformation.
While reflecting on Lemuria’s past, Radical has helped me build a distinctive point of view on how to begin building a plan for our future. With the present state of reading and e-reading, we want to emphasize that we are a book store.
Lemuria loves the physical book store, nothing against all the reading devices and gizmos (They have a place for some readers, some of the time.) However, Lemuria is a bookstore for physical book readers. With real bookselling, our roots, we want our readers to focus on the measure of our reading suggestions and performance.
Not every reader will want to continue as an independent book store patron. As reader’s go through change, we as booksellers must use our head and our heart to readdress the mindset of our readers, examine our standards as we try to fulfill more than ever your expectations.
From our bookselling staff, we want more bookselling originality to emerge. Using our past, we must emerge with a creative, progressive attitude, not forgetting the value–our heart–that we add to the system of bookselling. The change is here. Being independent is our difference. We are not about replication but individually expressing our sense of place in our community of Jackson and virtually through our blog.
For us, Lemuria is our state of mind. We know Lemuria is not for everyone, but for those who choose, we want to be part of your lives. As our competition is being redefined, we also want to redefine our work for the reader. While sustaining our performance, we want to engage our readers with passion and emotion about the books we read and support.
Reading Radical helped me to focus on crossing this new industry frontier. For anyone, in a small business needing a wake-up call, Practically Radical might be your alarm clock.
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