Meatball Sundae: Is Your Marketing Out of Sync?
Portfolio: New York (2008)
After Tribes I wanted more Seth.
Lemuria feels in-sync yet out-of-sync at the same time, during all this election, stock market, hyped up emotional b.s. that’s floating about on TV, computer and even our recent la-la-land reality.
Meatball Sundae helped me understand that Lemuria needs more effort in a new way to be a better bookstore. However, being a better bookstore may not make us successful or even survive in the future. I use this example to emphasize how I read Meatball: Lemuria needs to enhance our message to you, our judge. Meatball can make the reader think about and apply Godin’s suggestions to their own marketing.
Meatball opened my brain to the concept of needing to represent my work more effectively on the web. Also, Meatball made me more aware of how I was being marketed to by other web marketers = what, why and how this new web selling is working. Godin’s book also helps clear up the difference between new marketing (non-interruption information) and old advertising (commercials). We the consumers have learned to be smart and block out obnoxious ads.
It seems that learning how to be more authentic with our story is the key. How to use all our tools on the web, our daily work, selling, service, marketing, etc. to tie into a complete authentic package. Once the consumer can believe in and buy into us enough to support us and then to share their experience with others.
Meatball is specific with examples but also general. Ideas are there for you to pick out what you the reader need right now to use to help relate your work better to others. Relating to our customers could be the key we are looking for to enhance business not relying on rude old school customer interruption.
Read it, soak it up and run with your ideas.
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